Whether you’re an architect, designer or builder, Houzz is a platform that can help expand your reach and help you connect with companies and customers. It allows different home improvement and building professionals to showcase their products and home projects — all while giving current and potential customers the opportunity to interact with the content that you post. At TimberTown, we're such fans of Houzz we thought we'd share five ways to use Houzz to grow your business.
1. Showcase your projects in an a way that’s both organized and appealing
While your website is a great place to give information and show pictures of your products or services, Houzz is the best platform to show them in action. For example, we have a section of our website specifically about Trex decking. However, if you visit our Houzz page, you’ll see complete coverage of separate projects involving Trex decking design ideas, like this one. By creating separate project features, your potential customers can better visualize how your company can help improve their homes.
2. Get found by potential customers
Homeowners use Houzz for a variety of different reasons. On just one site, customers can easily search for home-improvement professionals, get home design ideas and shop for items to go in their new space (just to name a few!). Houzz is an extremely valuable tool for anybody who is improving their home or building a new one. By simply having an active profile on Houzz, you are opening the door for interactions with potential customers that may have never found your business otherwise.
3. Help current clients plan their project
If you are already working with a specific client, Houzz is a great way to plan the project you’re working on with the Ideabook feature. You and homeowners can collaborate on the platform and add specific products you want to use, professionals you want to work with and inspiration for the look you’d like to emulate. Using Houzz creates a fun and collaborative environment for everyone involved and takes away the tedious task of nailing down specific details.
4. Connect with other home improvement professionals
Being on Houzz isn’t just about getting your own name and projects out there to potential customers. It can also be a great way to discover new partners in the home improvement field to work with on future projects. Houzz makes it easy to seek out new professional partners and collaborators with specific categories and ratings beside each company name. Houzz also allows you to tag and give credit to other companies on your profile. Overall, it’s a great way to expand your professional network and give credit to those involved in the projects you upload to the site.
5. Customers can engage with your brand
By nature, Houzz is a very interactive site. Customers can specifically search for the products and services needed, create their own idea books and collaborate with others. They can also follow specific companies and profiles as well as leave comments and reviews. It can be a great way to interact with customers and get a pulse on what your customers are saying about your business. Think of it as the ultimate social media site for home professionals. Our suggestion? Post new projects on your Houzz profile regularly to keep your customer engagement up.
While these are some fundamental ways that Houzz can help grow your reach and engage customers, it’s by no means a complete list. For more details on the benefits of houzz visit https://www.houzz.com/proCenter.